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The Secret is out - GoGoGorillas! Norwich 2013

Remember the elephants?  The Gorillas are coming to Norwich!

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Today, at the Royal Norfolk Show, Break launched ‘GoGoGorillas!’ bringing a world class mass public appeal art event to Norwich in 2013.  Working with Wild in Art and The Born Free Foundation, our aim is to bring an event to Norwich that will not only see an increase in visitors to our fine City, but the involvement of the local community.

Read about it in EDP24.

Watch this great YouTube video from COG Media.

The launch today is the first part of a year’s campaign to bring these fine creatures to Norwich and to ask companies and artists to get involved.

Nelson, seen here with Half Nelson, was unveiled  today and is the Break gorilla.  He epitomises the City of Norwich and environs and is the work of local artist, Mik Richardson.


The Gorilla trail will take place for 10 weeks during the summer of 2013 and will encourage thousands of people to discover and re-discover the City of Norwich, provide community and education projects and highlight environmental issues and the plight of one of the world’s most endangered species.

Not only that, ‘GoGoGorillas!’ will enable significant fundraising opportunities with each gorilla being sold at auction following the event, with 75% of the net proceeds being donated to Break and The Born Free Foundation.

The Gorilla sculptures will showcase the creativity of Norwich, its heritage, architecture, regeneration and its prolific art scene.  Created by local and regional professional artists, community groups and schools, ‘GoGoGorillas!’ will animate the streets, parks and open spaces of Norwich creating a memorable landscape for all to see.

The project is about partnerships and aims to bring together the business and creative sectors with the local community, making this a wonderful opportunity for companies and groups to work with a local charity in a project which will positively contribute to the economic, cultural and social life of the City, engender civic pride, stimulate the local economy and create 10 weeks of fun for everyone.

To sponsor a gorilla, contact Martin Green, at Break, on 01603 670107 – email martin.green@break-charity.org.  Bespoke packages available, so give him a call. Also if you are an artist who would like to get involved and submit a design, click here for the artists Pack.

Follow the fun at www.gogogorillas.co.uk, on FB and twitter @gogogorillas.

Wild in Art
Wild in Art, the UK’s leading arts and education company, brings the creativity and enjoyment of public art to thousands of people through its high profile and popular events.

Working with host partners, artists, communities and schools together with public and private sector organisations, Wild in Art produce mass participation events that animate cities and towns around the UK and beyond.

Through inspiring partnerships, Wild in Art events bring immense pride to communities while offering extraordinary social and economic benefits as thousands of residents and tourists alike discover the wonderful world of creativity in a truly memorable shared experience.

Conservation and citizenship are at the heart of Wild in Art’s education work which includes the provision of unique art education resources which engage young people to unleash their creative talent, and enhance learning across the curriculum.

In 2012, you can find Wild in Art in Northampton, Newport, London and Melbourne, Australia. Find out more at www.wildinart.co.uk.

The Born Free Foundation
The Born Free Foundation is a dynamic international wildlife charity, established by actors Virginia McKenna and Bill Travers following their roles in the iconic film ‘Born Free’.  Devoted to compassionate conservation and animal welfare.  Born Free takes action worldwide to protect threatened species and stop individual animals suffering.  Born Free believes wildlife belongs in the wild and works to phase out zoos.  Rescuing animals from lives of misery in tiny cages and giving them lifetime care.

Born Free protects lions, elephants, tigers, gorillas, wolves, polar bears, dolphins, marine turtles and many more species in their natural habitat, working with local communities to help people and wildlife live together without conflict.  Our high profile campaigns change public attitudes, persuades decision makers and get results.  Every year, Born Free helps hundreds of thousands of animals worldwide.

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young care leavers supported by our Moving on Team

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